Privacy Policy

Rooftop Heroes LLC ("Rooftop Heroes," "we," "us," or "our") is located at 3027 Miller Rd, Suite 11, Ann Arbor, MI 48103. We respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at rooftopheroes.com, submit a service request, or communicate with us — including via SMS text message.

By using our website or submitting a contact form, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

• Full name, mobile phone number, email address, and property address
• Service type, project notes, and other details submitted through our contact or quote forms
• SMS opt-in consent status, consent timestamp, and the specific opt-in source (e.g., contact form on rooftopheroes.com) recorded at the time of form submission
• Communications you send to us via phone, text, email, or our website

Information Collected Automatically

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time on site, and referring URLs
• Cookies and similar tracking technologies (see Section 7)

Information from Third-Party Tools

Our website uses third-party widgets including a roofing quote tool (Roofle) and a roof visualizer (Owens Corning). If you interact with these tools and submit your information within them, those providers may independently collect and process your data under their own privacy policies. Please review those policies before submitting your information through those tools.

2. How We Use Your Information

We use the information we collect to:

• Respond to your service request and schedule inspections or appointments
• Send you SMS messages related to your active roofing service request (see Section 3)
• Provide estimates, project status updates, and customer support
• Maintain records of your consent and communications for compliance purposes
• Improve our website, services, and customer experience
• Comply with applicable legal obligations, including TCPA and carrier requirements

3. SMS Text Messaging

How We Use SMS

Rooftop Heroes LLC sends SMS messages to customers and prospective customers who have explicitly opted in via a consent checkbox on our website at rooftopheroes.com. Messages are sent by Rooftop Heroes LLC to opted-in contacts regarding roofing estimates, appointment scheduling, project updates, and customer support. Message frequency varies. Consent is not a condition of purchase. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

How We Obtain Consent

Consent is obtained exclusively through an opt-in checkbox on our website contact form at rooftopheroes.com. The checkbox is unchecked by default — you must affirmatively check it before submitting the form. We record the consent timestamp, opt-in source URL, and checkbox state for each submission. We do not send SMS messages to contacts who have not completed this opt-in process.

Mobile Information and Privacy

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. We respect your privacy. We use information you provide to send and respond to your mobile messages. This includes sharing it with platform providers, phone companies, and other vendors who help us deliver messages. We won't share mobile information with third parties for marketing. Text messaging originator opt-in data and consent are exempt from this. We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property. This policy applies to your use of the Text Message Service and does not modify our general Privacy Policy, which may govern our relationship with you in other contexts.

Types of Messages We Send

All SMS messages sent by Rooftop Heroes LLC are transactional and service-related. We do not send marketing or promotional SMS messages. Message types include:

• Service request confirmations
• Roof inspection scheduling and appointment confirmations
• Appointment reminders
• Estimate delivery notifications
• Project status updates
• Customer support responses related to your active job

What We Never Send via SMS

• Promotional or marketing messages
• Advertising, sales solicitations, or discount offers
• Messages to phone numbers that have opted out or never opted in
• Messages on behalf of any third party

How to Opt Out

Reply STOP to any message at any time to opt out. You will receive one final confirmation and no further messages will be sent. Reply HELP for assistance. You may also contact us at (734) 201-1000 or info@rooftopheroes.com.

Sample Messages

4. How We Share Your Information

We do not sell your personal information. We may share your information only in these limited circumstances:

• Service providers: Vendors who help us operate our business (e.g., CRM software, scheduling tools, payment processors) under contractual confidentiality obligations. These providers are prohibited from using your information for any purpose other than providing services to us.
• Legal compliance: When required by law, court order, or government authority, or to protect the rights, property, or safety of Rooftop Heroes, our customers, or others.
• Business transfers: In connection with a merger, acquisition, or sale of business assets. We will provide notice to affected individuals before personal information is transferred and becomes subject to a different privacy policy.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy. Specific retention periods include:

• SMS consent records (including opt-in timestamp, source URL, and consent language version): minimum 4 years, in compliance with TCPA record-keeping requirements
• Service and project records: 5 years following project completion
• General contact inquiries: 2 years from last contact

You may request deletion of your personal data at any time by contacting us (see Section 10). Note that we may be required to retain certain records for legal or compliance purposes even after a deletion request.

6. Data Security

We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include access controls, encrypted data transmission, and confidentiality obligations for staff and vendors who handle your information.

However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to contact us promptly at (734) 201-1000 or info@rooftopheroes.com if you believe your information may have been compromised.

7. Cookies and Tracking

Our website may use cookies and similar technologies to improve your browsing experience and analyze aggregate site traffic. You can control or disable cookies through your browser settings at any time. Note that disabling cookies may affect certain website features.

We do not use cookies or tracking technologies for cross-site behavioral advertising, and we do not share cookie or tracking data with advertising networks.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from a child under 18 without verifiable parental consent, we will delete it promptly. If you believe we may have collected information from a minor, please contact us at info@rooftopheroes.com.

9. Your Rights and Choices

You have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you, including your SMS consent record
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information, subject to legal retention requirements
• SMS opt-out: Opt out of SMS communications at any time by replying STOP to any message, or by contacting us directly
• Portability: Request a copy of your data in a portable format where technically feasible

To exercise any of these rights, contact us using the information in Section 10. We will respond to your request within 30 days. We will not discriminate against you for exercising any privacy rights.

10. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a concern, please contact us:

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will revise the "Last updated" date at the top of this page. For significant changes affecting how we use your SMS consent or personal information, we will provide additional notice where required by law.

We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.